Headlinemoney Awards 2017

AWARDS 2017

Digital Innovation of the Year

Winner Insurance Age’s Broker Apprentice series

This is a brand new category for the 2017 Headlinemoney awards. Replacing previous website of the year and best use of social media categories, this award has been introduced to allow B2B and consumer financial media outlets to showcase initiatives which extend beyond their usual week-in, week-out print or online offerings. The preliminary scores in this category suggested that the judges found it hard to split four of the five names on the shortlist. But when they met up to discuss each contender’s merits, it didn’t take long for the name of Insurance Age’s Broker Apprentice series to emerge triumphant. The thinking behind the idea is based on the BBC series of the same name. Filmed tackling a series of tasks over a number of weeks, six ambitious candidates compete in a bid to be crowned as the best new talent within the insurance broker market. “I really like this concept. It’s an initiative from the trade press side of the financial services media which shows real creativity,” one judge remarked. “It’s a really good way to engage a professional audience,” another judge commented. “Can I just point out that the filming is really well executed. Either an individual or a team of people have gone to great lengths to make this all work and for that they should feel really proud of themselves,’ a third panellist suggested.

The Shortlist • Citywire Compliance e-zine • FT.com Money Show podcast • FTAdviser.com website redesign

• Insurance Age’s Broker Apprentice series • Insurance Post Digital Insurance Collective

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